With the excellent ATI 4800 cards, NVIDIA is facing stiff competition and in a response to that, it has dramatically decreased the prices of it's flagship cards, with the GTX 280 seeing a pricefall of almost 200 dollars!!
Newegg shows an offering on a GeForce GTX 280 graphics card for $459.99 after a $40 mail-in-rebate and cards from other brands like Asus and Palit are also available for around $499. It seems NVIDIA is cutting the price extremely hard. A couple of days ago you had to shelve out $649 for a GTX 280 but now you can get it for almost $200 less.
Furthermore, the GeForce GTX 260 is now available for $299.99 and ZipZoomfly even has one with a $40 mail-in-rebate so the card costs only $259.
Source: Guru3d.com
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